Digital Marketing Foundations & Strategy
Build comprehensive understanding of the digital marketing ecosystem and strategic planning. Perfect for marketers transitioning to digital or newcomers to marketing.
Course Overview
This foundational program provides a complete introduction to digital marketing across all major disciplines. Over 12 weeks, you'll develop strategic thinking skills and practical knowledge of how digital channels work together to achieve business objectives.
The course begins with consumer behavior in online environments and progresses through marketing funnel optimization, channel selection strategies, and integrated campaign planning. You'll learn content strategy principles, brand positioning techniques, and customer journey mapping methodologies that form the foundation of effective marketing.
Explore fundamental concepts in search engine optimization, paid advertising mechanics, and social media principles. Understand how marketing analytics, attribution models, and ROI measurement contribute to data-driven decision making. Work on budget allocation strategies and performance tracking systems that professionals use daily.
Through hands-on projects, you'll develop skills in market research, competitive analysis, and audience segmentation. The program culminates in creating a comprehensive integrated campaign plan that demonstrates your understanding of strategic marketing principles.
Career Development Opportunities
Professional Skill Building
Graduates of our foundations program have applied their strategic planning skills in various marketing roles. The comprehensive curriculum prepares you for positions in digital marketing coordination, marketing analysis, and campaign management across different industries.
Many students use this course as a springboard for career transitions into digital marketing. The program provides the strategic foundation needed to understand how marketing initiatives contribute to business growth and customer acquisition.
Portfolio Development
Throughout the course, you'll build a portfolio demonstrating your understanding of marketing strategy. Projects include competitive analysis reports, customer journey maps, and integrated campaign plans that showcase your strategic thinking abilities to potential employers.
Recent participants have used their course projects when interviewing for marketing coordinator positions, demonstrating practical knowledge of marketing fundamentals and strategic planning processes.
Continued Learning Path
This foundations course provides the knowledge base for pursuing advanced specializations in social media marketing or performance marketing. Students often continue with specialized programs to deepen their expertise in specific marketing channels after completing this comprehensive introduction.
Tools & Platforms Covered
Gain hands-on experience with industry-standard tools and platforms used by marketing professionals. The course includes practical training with the following systems:
Analytics Platforms
Google Analytics for website traffic analysis, audience insights, and conversion tracking. Learn to interpret data and create actionable reports.
SEO Tools
Introduction to keyword research tools, search console platforms, and ranking analysis software. Understand on-page and technical SEO fundamentals.
Content Planning
Calendar management systems, content workflow tools, and collaboration platforms. Develop skills in organizing and scheduling marketing content.
Campaign Platforms
Overview of advertising interfaces for search and social platforms. Learn navigation and basic campaign structure across major channels.
Learning Standards & Methodology
Structured Curriculum
Course content follows industry-recognized frameworks and best practices. Each module builds on previous knowledge, ensuring logical progression from basic concepts to strategic applications. Curriculum developed by marketing professionals with current industry experience.
Interactive Learning Environment
Small class sizes enable meaningful discussion and personalized feedback. Maximum 18 students per cohort ensures everyone receives attention from instructors. Collaborative projects encourage peer learning and networking among participants.
Quality Assessment
Regular project submissions allow instructors to assess understanding and provide constructive feedback. Grading criteria clearly explained for each assignment. Assessment focuses on practical application rather than theoretical memorization.
Ethical Marketing Practices
Course emphasizes responsible marketing approaches that respect audience privacy and consent. Training includes GDPR compliance basics, ethical data collection, and transparent communication practices. Learn to build marketing strategies that prioritize long-term brand trust.
Who This Course Is For
Career Transitioners
Professionals moving from traditional marketing roles into digital channels. Those seeking to understand how online marketing differs from conventional approaches and requires new strategic thinking.
Small Business Owners
Entrepreneurs who handle their own marketing and need strategic frameworks for planning campaigns. Learn to make informed decisions about marketing investments and channel priorities.
Adjacent Professionals
Sales professionals, product managers, or customer success roles who work closely with marketing teams. Understanding marketing strategy improves cross-functional collaboration.
Progress Tracking & Evaluation
The course includes multiple checkpoints to assess your developing skills and ensure you're gaining practical knowledge. Assessment methods focus on application rather than memorization.
Project-Based Assessment
Four major projects throughout the program demonstrate your understanding of key concepts. Projects include competitive analysis, content strategy development, channel selection framework, and final integrated campaign plan. Each receives detailed instructor feedback.
Knowledge Application Exercises
Weekly exercises reinforce concepts from lectures. Practical scenarios require you to apply marketing frameworks to realistic business situations. Exercises designed to build confidence in using marketing terminology and concepts.
Skill Development Tracking
Self-assessment tools help you monitor your growing capabilities across different marketing disciplines. Track your progress in strategic thinking, analytical skills, and marketing tool proficiency throughout the 12-week program.
Start Your Marketing Education
Join the next cohort of Digital Marketing Foundations & Strategy starting October 14, 2025. Limited spaces available.
Course fee: €1,450 EUR | Duration: 12 weeks | Format: Evening classes & online options
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