Specialized Digital Marketing Courses
Choose from three intensive programs designed to build practical marketing expertise. Each course combines strategic knowledge with hands-on implementation.
Return Home
Our Course Approach
GrowthLab courses emphasize practical skill development through project-based learning. Each program focuses on a specific marketing discipline, providing deep expertise rather than superficial coverage of multiple topics. This specialized approach enables students to develop genuine proficiency that translates directly to professional marketing roles.
Our methodology integrates conceptual understanding with hands-on implementation. Students learn strategic frameworks and then apply these concepts through campaign development projects. This combination ensures that graduates understand both the reasoning behind marketing tactics and the technical execution required to implement them effectively.
All courses include extensive training on professional marketing tools and platforms. Students gain practical experience navigating advertising interfaces, analytics dashboards, content management systems, and marketing automation software. This tool proficiency addresses one of the most common gaps between academic marketing education and workplace requirements.
Instruction comes from marketing professionals who maintain active roles in the industry while teaching at GrowthLab. This ensures that course content reflects current platform algorithms, recent tool updates, and emerging best practices. Students benefit from insights that come only from daily professional practice rather than relying on potentially outdated textbook knowledge.
Project-Based
Real campaign development and optimization work
Expert Led
Active industry professionals as instructors
Course Programs
Each program provides comprehensive training in a specific marketing discipline. Choose the specialization that aligns with your career development goals.

Digital Marketing Foundations & Strategy
Build comprehensive understanding of digital marketing ecosystem and strategic planning. Learn consumer behavior online, marketing funnel optimization, and channel selection. Master content strategy, brand positioning, and customer journey mapping.
Course Coverage:
- Marketing funnel optimization and channel selection strategies
- SEO fundamentals, paid advertising basics, and social media principles
- Marketing analytics, attribution models, and ROI measurement
- Integrated campaign planning, budget allocation, and performance tracking
- Market research, competitive analysis, and audience segmentation
Ideal For:
Marketers transitioning to digital or newcomers to marketing seeking foundational knowledge across all digital marketing disciplines.

Social Media Marketing & Community Management
Specialize in social media strategy, content creation, and community building. Master platform-specific tactics for Facebook, Instagram, LinkedIn, Twitter, and TikTok. Learn content planning, visual storytelling, and engagement optimization.
Course Coverage:
- Platform-specific tactics for major social networks
- Influencer partnerships and user-generated content strategies
- Algorithm changes, organic reach, and paid social advertising
- Crisis management, community moderation, and brand voice
- Content calendars, campaign hashtags, and viral strategies
Ideal For:
Marketers focusing on social media specialization and professionals managing brand presence across social platforms.

Performance Marketing & Growth Hacking
Master data-driven marketing tactics and growth acceleration strategies. Learn advanced Google Ads, Facebook Ads, and programmatic advertising techniques. Understand conversion optimization, landing page testing, and funnel analytics.
Course Coverage:
- Advanced advertising platform techniques and optimization
- Growth loops, referral systems, and retention marketing
- Marketing automation, email sequences, and personalization
- Cohort analysis, LTV calculations, and CAC optimization
- Performance campaign setup and growth scaling strategies
Ideal For:
Marketers pursuing performance marketing or growth roles who need advanced data-driven marketing capabilities.
Course Comparison and Selection
Understanding the differences between our programs helps you select the course that best matches your current skills and career objectives.
Feature | Foundations | Social Media | Performance |
---|---|---|---|
Duration | 12 weeks | 10 weeks | 14 weeks |
Investment | €1,450 | €1,650 | €2,250 |
Prerequisites | None required | Basic marketing knowledge helpful | Marketing fundamentals recommended |
Technical Level | Beginner to Intermediate | Intermediate | Intermediate to Advanced |
Primary Focus | Broad marketing foundation | Social platform expertise | Data-driven optimization |
Project Work | Integrated campaign | Content strategy portfolio | Performance campaign |
Career Path | Marketing generalist roles | Social media specialist | Performance marketer |
Selecting Your Course
Start with Foundations if: You are new to digital marketing, transitioning from another field, or need comprehensive knowledge across multiple marketing disciplines before specializing.
Choose Social Media if: You focus on brand communication and community engagement, work primarily with content creation, or want to specialize in social platform management.
Select Performance if: You work with paid advertising budgets, emphasize measurable results and ROI, or pursue growth marketing and optimization roles.
Consider multiple courses if: You seek comprehensive expertise across marketing disciplines. Many students complete Foundations followed by a specialization course to build both breadth and depth.
Tools and Technology
GrowthLab courses provide hands-on training with professional marketing platforms and analytical tools. Students gain practical experience navigating the same systems used by marketing professionals in their daily work. This tool proficiency often proves decisive in hiring decisions and enables immediate workplace contribution.
Course enrollment includes access to various marketing platforms during the program duration. Students work with advertising interfaces, analytics dashboards, content management systems, and marketing automation tools. This practical exposure builds confidence and reduces the learning curve when joining marketing teams or managing client accounts.
Advertising Platforms
Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic advertising interfaces. Students learn campaign setup, audience targeting, bid management, and performance optimization across platforms.
Analytics Tools
Google Analytics, platform-specific analytics dashboards, and data visualization tools. Training covers metric interpretation, attribution analysis, conversion tracking, and insight generation from marketing data.
Content Management
Social media scheduling platforms, content calendar systems, and collaboration tools. Students develop workflow management skills and content planning capabilities essential for consistent marketing execution.
Automation Systems
Marketing automation platforms, email marketing systems, and CRM integration tools. Training includes workflow creation, lead nurturing setup, and personalization engine configuration for scaled marketing activities.
Course Packages and Learning Paths
Many students pursue multiple courses to build comprehensive marketing expertise. Combining Foundations with a specialization course provides both broad knowledge and deep capabilities in a specific area. This approach mirrors how marketing roles often require understanding the full marketing ecosystem while maintaining specialized expertise.
Students who complete multiple courses receive recognition for their expanded skill set through advanced certifications. The combination of foundational knowledge with specialized capabilities makes graduates particularly valuable to employers seeking versatile marketing team members who can contribute across various marketing activities.
Suggested Path: Marketing Generalist
Build comprehensive marketing knowledge then add specialized depth. This path suits professionals seeking versatile marketing roles or consulting positions requiring diverse capabilities.
Ready to Start Your Learning Journey?
Next course cohorts begin in October 2025. Contact us to discuss which program matches your goals.