
Performance Marketing & Growth Hacking
Master data-driven marketing tactics and growth acceleration strategies. Learn advanced advertising techniques, conversion optimization, and marketing automation systems.
Course Overview
This intensive program focuses on measurable marketing outcomes through data-driven tactics and systematic testing. Over 14 weeks, you'll develop advanced skills in paid advertising, conversion optimization, and growth acceleration methodologies.
Learn advanced techniques for Google Ads, Facebook Ads, and programmatic advertising platforms. Understand conversion optimization principles, landing page testing methodologies, and funnel analytics that drive performance improvements. The course covers both customer acquisition strategies and retention marketing approaches.
Explore growth loops, referral system design, and retention marketing frameworks. Work with marketing automation platforms, email sequence development, and personalization engines. Develop analytical skills including cohort analysis, lifetime value calculations, and customer acquisition cost optimization.
Projects include setting up performance campaigns, conducting growth experiments, and developing scaling strategies. The program emphasizes hands-on work with real advertising platforms and advanced analytics tools, preparing you for performance-focused marketing roles.
Career Applications
Performance Marketing Roles
This program prepares you for specialized positions in performance marketing, growth marketing, and marketing analytics. Graduates apply their data-driven skills in roles ranging from paid acquisition specialists to growth marketing managers across technology companies and digital-first businesses.
The advanced curriculum builds on foundational marketing knowledge with emphasis on quantitative analysis and systematic optimization. Many students pursue this course to transition into performance-focused roles or to enhance their capabilities in measuring marketing effectiveness.
Analytical Portfolio Development
Build a portfolio demonstrating your analytical capabilities and optimization expertise. Projects include campaign performance analyses, conversion rate optimization studies, and growth experiment documentation that showcase your data-driven approach to marketing challenges.
Recent participants have used their course projects when interviewing for growth marketing positions. The portfolio demonstrates practical experience with advertising platforms, analytics tools, and systematic testing methodologies.
Certification Alignment
Course content aligns with major advertising platform certifications including Google Ads and Facebook Blueprint advanced programs. The curriculum covers topics tested in these certifications, preparing you to pursue official credentials after course completion.
Advanced Tools & Platforms
Gain hands-on experience with professional performance marketing tools and advertising platforms. The course includes practical training with the following systems:
Advertising Platforms
Google Ads and Facebook Ads Manager for campaign creation and optimization. Learn advanced targeting, bidding strategies, and campaign structure across search, display, and social advertising.
Analytics Systems
Advanced Google Analytics including conversion tracking, goal setup, and attribution modeling. Learn to extract actionable insights from complex data sets and create performance reports.
Testing Platforms
Landing page optimization tools and A/B testing software. Design and analyze experiments to improve conversion rates across marketing funnels and user journeys.
Automation Tools
Marketing automation platforms for email sequences, lead nurturing, and personalization. Build automated workflows that scale customer engagement and retention efforts.
Professional Standards & Ethics
Advertising Compliance
Course emphasizes understanding and following advertising regulations and platform policies. Learn to create campaigns that meet legal requirements while achieving marketing objectives. Training includes consumer protection principles and truthful advertising practices.
Data Privacy Standards
Training covers responsible data collection and customer privacy protection. Understand GDPR and privacy regulations that affect performance marketing. Learn to build tracking systems that respect user consent and comply with data protection requirements.
Transparent Practices
Focus on honest marketing approaches that build long-term customer relationships. Learn to create compelling campaigns without misleading claims or deceptive tactics. Course emphasizes sustainable growth strategies over short-term manipulation.
Budget Responsibility
Training emphasizes responsible budget management and realistic performance expectations. Learn to set achievable goals, communicate limitations transparently, and make data-informed budget recommendations. Understand when to scale campaigns and when to adjust strategy.
Ideal Participants
Marketing Analysts
Professionals with analytical backgrounds who want to specialize in performance marketing and growth tactics. Those comfortable with data analysis seeking to apply these skills to marketing optimization.
Digital Marketers
Marketers with foundational knowledge who want to specialize in measurable, data-driven marketing approaches. Perfect for those moving from general marketing into performance-focused roles.
Business Developers
Professionals responsible for customer acquisition who need systematic approaches to growth. Those who manage acquisition budgets and need to optimize spending efficiency.
Performance Measurement & Evaluation
The course uses multiple assessment methods to ensure you're developing advanced performance marketing capabilities. Evaluation focuses on analytical rigor and optimization thinking.
Campaign Performance Projects
Design, implement, and analyze performance marketing campaigns using real advertising budgets on live platforms. Projects demonstrate your ability to set up campaigns, track performance, and optimize based on data. Each receives detailed feedback on strategic approach and analytical depth.
Analytical Exercises
Weekly analytical assignments develop your skills in interpreting marketing data and making optimization recommendations. Exercises include cohort analysis, LTV calculations, funnel diagnostics, and performance forecasting.
Growth Strategy Development
Final project involves developing a comprehensive growth strategy for a business case. Demonstrate your ability to identify growth opportunities, design experiments, allocate budgets, and project outcomes based on data analysis.
Master Performance Marketing
Join the next cohort of Performance Marketing & Growth Hacking starting September 21, 2025. Limited enrollment available for this intensive program.
Course fee: €2,250 EUR | Duration: 14 weeks | Format: Evening classes & online options
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