Course Overview
This specialized program focuses on social media marketing across major platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok. Over 10 weeks, you'll develop platform-specific strategies and practical content creation skills for building engaged communities.
Learn content planning methodologies, visual storytelling techniques, and engagement optimization strategies. The course covers influencer partnership approaches, user-generated content campaigns, and social listening practices that help brands understand their audiences better.
Understand how algorithm changes affect organic reach and explore strategies for maintaining visibility. Cover both organic social media tactics and paid social advertising fundamentals. Develop skills in crisis management, community moderation techniques, and maintaining consistent brand voice across channels.
Work on practical projects including content calendar development, campaign hashtag strategies, and content creation workflows. The program emphasizes hands-on learning with real platform tools and includes preparation for platform certifications.
Professional Application
Career Specialization
This program prepares you for specialized roles in social media management and community coordination. Graduates apply their platform expertise in positions ranging from social media coordinators to community managers across various industries.
The focused curriculum develops skills that complement existing marketing knowledge. Many students take this course to specialize after completing foundational marketing education or to update their social media capabilities with current platform features.
Portfolio Development
Build a comprehensive social media portfolio demonstrating your content creation and strategy skills. Projects include platform-specific content calendars, engagement campaigns, and community management frameworks that showcase your capabilities.
Recent participants have used their course work when applying for social media management positions. The portfolio demonstrates practical experience with content planning, community engagement strategies, and platform-specific best practices.
Platform Certification Preparation
Course content aligns with major platform certification programs. The curriculum covers topics tested in Facebook Blueprint and other social media certifications, preparing you to pursue official platform credentials after course completion.
Platform Tools & Technologies
Gain hands-on experience with professional social media management tools and native platform features. The course includes practical training with the following systems:
Content Management Systems
Social media scheduling platforms for planning and publishing content. Learn workflow organization, team collaboration features, and multi-platform posting capabilities.
Analytics Platforms
Native platform analytics and third-party measurement tools. Track engagement metrics, audience growth, and content performance across channels.
Content Creation Tools
Graphic design and video editing platforms for social media content. Create visually engaging posts optimized for each platform's specifications and audience preferences.
Community Management
Moderation tools and response management systems. Handle community interactions efficiently while maintaining brand voice and managing multiple conversation threads.
Course Standards & Practices
Platform Policy Compliance
Course emphasizes understanding and following platform community guidelines and advertising policies. Learn to create content that meets platform standards while achieving marketing objectives. Training includes staying current with policy updates and platform changes.
Audience Privacy Respect
Training covers responsible data collection and audience privacy considerations. Understand GDPR implications for social media marketing and learn to build strategies that respect user consent and data protection requirements.
Authentic Community Building
Focus on genuine engagement strategies rather than artificial inflation tactics. Learn to build real communities through valuable content and authentic interactions. Course emphasizes long-term community relationships over short-term metrics.
Crisis Response Protocols
Training includes appropriate crisis management responses and escalation procedures. Learn to handle negative feedback professionally, recognize when situations require management involvement, and maintain brand reputation during challenging situations.
Ideal Participants
Content Creators
Individuals with content creation skills who want to understand strategic social media planning and community engagement techniques beyond just posting content.
Brand Managers
Professionals responsible for brand presence who need to understand how social media channels contribute to brand building and audience relationships.
Communications Professionals
PR and communications specialists who manage organizational social media presence and need to understand engagement strategies and crisis management approaches.
Skill Assessment & Progress
The course uses multiple evaluation methods to ensure you're developing practical social media management capabilities. Assessment focuses on real-world application of platform strategies.
Platform Strategy Projects
Create comprehensive strategies for at least three major platforms. Projects demonstrate your understanding of platform-specific best practices, audience behaviors, and content optimization techniques. Each receives detailed instructor feedback on strategic approach and tactical execution.
Content Creation Assignments
Weekly content creation exercises develop your practical skills across different content formats. Assignments include visual posts, video content, and written copy optimized for specific platforms and audiences.
Campaign Development
Final project involves developing a multi-platform social media campaign. Demonstrate your ability to coordinate messaging across channels, create platform-specific content, and plan community engagement strategies.
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